SAM BROWNBILL - GROUP BUSINESS DIRECTOR - NINE + AT NINE
Can you please provide a short career bio here?
I started out at Network Ten working under the Sport team and ONE HD. It was one of the last years Ten held the AFL which was amazing fun to be apart of. I then moved overseas for 2 years and worked in media over there to return to Nine where I started out as a Sales Rep moved into a GBM role and was just recently promoted to Group Business Director for a new department called Nine +. Worked through several agencies across Group M, Aegis and Publicis. All been in TV so I am true to the cause there!
What is the focus of your role at Nine – tell us about Nine +?
My role is to drive new business through Nine’s suite of assets across TV, Digital and Publishing. The sales team was formed after the merger to help facilitate a platform for small to medium business who want to advertise at scale. Otherwise known as the Direct Game, Nine + has introduced the notion of solving business marketing problems of any scale across TV, Publishing, Digital. We are also the engine room behind 9voyager the first self-serve TV buying platform for the SME market.
Can you recall a key learning piece from your early career in media, that you still draw upon today and why?
I always talk about the notion if you say you’re going to do something then do it. I learned that very early in my career. In this industry it’s very much based on relationships and trust with your clients. In testing times or if people are relying on you then this is the backbone of building that trust. It’s something that I always try to employ when doing business.
What do you see as some of the current and future trends in the broadcast media vertical?
Connected TV’s and the rise of BVOD (Broadcast Video On Demand) is something that I think is going to continually change the way we sell TV and the way we measure it. In a world where viewership of TV is continually fragmenting it is important for us as a business to capture those audiences and offer that as a platform to advertisers. I never think linear TV will ever go away but definitely the way we consume will continue to evolve.
What advice would give to up and coming professionals in the media industry?
I think it’s really important to start networking yourself early. I’m not just talking externally but probably more internally. Make sure you go up and introduce yourself to your peers. Absorb what people in your business say and take the best parts to apply to your day to day. I learned a lot from building relationships with senior management and I still do today.
What do you look for when hiring for your team at Nine?
I truly believe you don’t need to be a natural sales person to do a sales role. Of course that is a bonus however I really look for people who are hungry to learn. I think you will be successful if you bring the right attitude to work because all the other bits will come but the hunger must be inside you from the get go…
Who is someone you admire and why?
Greg Roebuck, co founder of carsales.com, not sure if you read the story behind it but in terms of changing the classified industry or even the way we advertise is quite amazing. He started it from nothing and turned it into one of the worlds most innovative companies for technology….not bad for just selling cars.
Best TV series of 2019 so far?
I don’t want to be bias (or even embarrassed) but I’m a MAFS tragic. This years MAFS was seriously out of control and I just couldn’t get enough…
If you weren’t working in media what would you be doing?
I would love to be a café owner. Really weird but I love my food and coffee.