MICK BRADLEY – COMMUNICATIONS DIRECTOR – MEDIA33
Can you provide a short work bio – where you started, where you are now?
I did work experience at Mitchell & Partners in 2004 and was lucky enough to make a few contacts there which led to me being employed full time. I worked across APIA, Renault, MINI and finally settled in working on the ANZ business back when there were only 5 or 6 people across the whole biz.
After that I moved to Mediacom and worked on CUB (Carlton Draught, Carlton Dry and Fat Yak) which was a lot of fun and was where I really learned the importance of branding/building ongoing connections with your audience.
Whilst I loved the agency, the team and the client, I took a chance to join a boutique media agency in 2012, and never looked back.
What does your role at Media33 involve?
As anyone who works in a smaller agency would know, your everyday role has to be very broad – from checking confirms to meeting with CEOs - and it’s this variety that makes my job enjoyable.
My focus is to ingrain myself into my client’s business and, with the input of our collective resources, help to solve their marketing challenges and ultimately drive their overall business growth (which I find really rewarding).
At Media33, we have an extremely strong focus on creating a genuinely enjoyable workplace, so a large part of the role is continuing to ensure that we nurture an environment that is inclusive, supportive, creative and fun.
What is the best thing about working in the media industry in Australia?
It’s cliched, but it’s the people. The industry is pretty tight-knit - I have made many great mates within my own workplaces, on the publisher/sales side and even at other agencies, which I think is a pretty unique thing for such a competitive industry.
What has been the biggest challenge in your career so far? And how did you overcome it?
Determining how new advances within the tech and data industries complement traditional ‘brand building’ media is as important now as ever.
As no two campaigns are the same, using as many resources available to me as possible helps to identify new opportunities and synergies.
What advice would you give to someone looking to step into a career in media?
Don’t be afraid to put creative ideas forward – even if they sound wild. There is so much automation and optimisation occurring these days, but the great ideas and campaigns come from inside people’s heads.
It’s a fun, dynamic, young industry. Make the most of the perks – but never take it for granted.
Respect everyone you meet. You never know when you might run into them again.
What is the best campaign you have seen in the last 6 months?
I’m a big fan of The Front Bar – which started out as a piece of branded content for Carlton Draught. Creating engaging branded content is a massive task, let alone building something that eventually challenges a 25-year-veteran in the Footy Show. It’s a quality program, and still manages to subtly (and sometimes not-so-subtly) communicate key brand cues for Carlton Draught in an entertaining way.
Closer to home, the sellmycar.com.au Agro campaign carried some of the best creative that I have seen for a while.
Who is someone you admire and why?
I admire anyone who is truly happy with their lives as a whole, and doesn’t judge their success based on how high they have climbed ‘the ladder’, how many people they manage or how much money they make.
What’s one thing people at work wouldn’t know about you?
I’m a bit of a country music fan.
What does Mick do in his downtime?
Anything outside and near the water: Fishing, camping, waterskiing.
And watching the Dees.