TREVOR CROOK - HEAD OF INVESTMENT - MINDSHARE
Can you provide a short work bio – where you started, where you are now?
Having completed the inaugural media sales cadetship, May 2001 saw me start my working career as an Assistant at the Nine Network where I was fortunate enough to spend 11 great years across two stints, working with and learning from some wonderful people. Outside of media I spent time in sponsorship sales with Sports & Entertainment Ltd followed by 2 years client side at the City of Melbourne.
What is the focus of your role?
To work closely with our media partners to ensure a significant and positive contribution to the mutual benefit of our clients’ business.
What is the most interesting thing about the current media landscape in Australia in your opinion?
Without a doubt the speed at which it continues to evolve.
How has being in Media Sales for many years set you up for a role in agency/trading?
It ensures I bring a balanced perspective to each and every conversation and negotiation.
What do you look for when hiring for your team?
A person of good character with a passion for the industry, their role and contributing to the success of the team.
What makes Mindshare a brilliant place to work?
It’s supportive, friendly, family-like environment.
What advice would you give to a young person looking to step into a career in media?
Treat the cleaner with the same respect you’d afford the CEO. I also like the two ears, one mouth adage.
Who is someone you admire and why?
There’s a long and varied list of people I admire. At the present moment, Alex Johnson of the Sydney Swans is top of mind. He’s a young guy who endured 4+ years of hell with multiple successive knee reconstructions following the 2012 premiership win. Whilst many would have given up, he persevered and recently returned to playing.
What do you enjoy doing in your downtime?
Time with family, friends and my dog is time well spent and ideally its combined with my passions for footy, dining out and laughter!
If you weren’t working in media what would you be doing?
I’ve always thought I’d make a great coach of the Swans, though perhaps more realistically I could see myself working in an executive/life coaching capacity.