Senior Marketing professional with experience across Consumer, Digital, Acquisition and Retention. With 15years agency side experience and nearly 10 years client-side experience, I thrive working in challenging organisations. I have worked for large corporate brands such as Sensis, Medibank and Village Roadshow as well as global agency brands such as DTDigital (Now AKQA) and TMP Worldwide.Read More
I started out in the research department at Pearson Education, an educational publisher. Following my geography degree, I didn’t know where to go – I just knew I didn’t want to go into writing environmental impact statements. Looking back, I was lucky enough to enter the world of publishing at an inflection point with online learning. SomehowI found myself with ownership of the online courses, and eventually their corporate website.Read More
I started out at George Patterson Y&R on the Fosters account during the glory days of beer advertising. While I had no idea what I was doing, I was fortunate enough to learn from Australia’s best and brightest. When the account moved to Clemenger BBDO, I was offered the opportunity to run the Corona account there, which took me all round the world in search of ‘from where you’d rather be’. I moved to New York in 2011 where I ran the Jim Beam business for North America, at StrawberryFrog.Read More
When I look back, I was a classic “not sure what I wanted to do” twenty-something, or maybe “I know what I want but don’t know how to get there” twenty-something. I always enjoyed selling things to people, and I was more interested in how to get their attention and keep it, than how do I sell this quickly.Read More
I did work experience at Mitchell & Partners in 2004 and was lucky enough to make a few contacts there which led to me being employed full time. I worked across APIA, Renault, MINI and finally settled in working on the ANZ business back when there were only 5 or 6 people across the whole biz.
After that I moved to Mediacom and worked on CUB (Carlton Draught, Carlton Dry and Fat Yak) which was a lot of fun and was where I really learned the importance of branding/building ongoing connections with your audience.
My career in media started in 2005 following my University graduation and completion of the media sales cadetship program, with my first role being an Account Executive working across the newspaper inserted magazines at The Age. Over the following 13 years I have held various positions ranging from radio sales and branded content with MCM Media, through to programmatic video with AOL and then Group Sales Director at News Corp. Still working for News, I have recently moved into the role of Digital Sales Director at the Geelong Advertiser.Read More
I began my career in media about 20 years ago in a small independent agency in London where I did a couple of years “apprenticeship”. I worked with some amazing people and specifically had two mentors who continue to impact and affect my career. In 2003 I moved to Australia and got a job at Initiative. We only had a couple of clients, but they included Bunnings and JB Hi Fi which were about to go through a decade of amazing growth.Read More
I finished my degree and found myself in a recruitment agency trying to get my first job out of uni when that same recruitment agency offered me a role to work with them. Not knowing much about being a Recruitment Consultant, I took it on and found I thoroughly enjoyed it, despite the fact that I was given a desk and the white pages and told to make 100 new business calls a week!Read More
Having completed the inaugural media sales cadetship, May 2001 saw me start my working career as an Assistant at the Nine Network where I was fortunate enough to spend 11 great years across two stints, working with and learning from some wonderful people.Read More
I’ve been in media for about 12 years, my expertise is commercial brand integration and strategic partnerships having previously held integration and brand experience management roles at Nova Entertainment, oOh!media and ARN.Read More
I started at Channel Nine in the late 90’s as a media coordinator – this was back in the day when we had email but no internet browsers and spent the bulk of my day on a DOS based sales system or sending confirms via fax!Read More
Learn to be comfortable with being uncomfortable. The pace of change means that nobody is an expert, you’ve just got to throw yourself in.Read More
As a kid leaving school I never really had a particular desire to work in a certain field. From Jackarooing up in the Northern Territory, to selling construction products in Melbourne, to selling surfing gear in Sydney, my early years were very broad. All that was important to me at the time was to have as much fun as possible and learn whatever it was that I needed to along the way.Read More
The entire audio on demand sector, with podcasting set to take off in the Australian market. This sector will move beyond just being about ‘catch-up’ radio and more into the premium content space, similar to Netflix. Digital radio will continue to penetrate our market as it will be in all new cars, and music streaming (Spotify/Pandora) will also continue to grow.Read More
I have always hired on attitude first, and talent second. Being a small start-up, it has always been important that from employee no. 1 onwards, everyone was willing to roll up their sleeves to get the job done, while also having respect for others and care for their own output, which is an attitude I hope to continue no matter what our size.Read More