News & Opportunities

Patrick Gallagher – Director Calibre300

Patrick Gallagher – Director – Calibre300  

 

 

Can you provide a short work bio – where you started, where you are now?

As a kid leaving school I never really had a particular desire to work in a certain field. From Jackarooing up in the Northern Territory, to selling construction products in Melbourne, to selling surfing gear in Sydney, my early years were very broad. All that was important to me at the time was to have as much fun as possible and learn whatever it was that I needed to along the way.

I eventually settled back in Melbourne in 2008 and launched the Melbourne office of MyTickets (digital start-up), this was my first sales role in media/digital and looking back, probably my first genuine considered career move into a field I was interested in. My next move was over at ARN selling radio and digital solutions. From there it wasn’t too long until we launched Calibre300 in 2012.

What was the purpose of establishing Calibre300? Was there a defined gap in the market?

The purpose at the time was simple. To start and build a recruitment business purely focused on media. A business that offered both candidates and clients an incredibly deep knowledge of the landscape.

To us (early on) knowledge of the industry was by far the most important thing. And that’s where we positioned the business, as pure specialists, which in many respects we still are today.

What were some of the challenges you faced in the early stages of the business, and how did you overcome them?

It was tough. We launched with nothing but our phones and a couple of laptops. No cash flow, no processes, just an ambition to build something. The one thing we had control over was our output, so we worked 70+ hour weeks for 2 years with the view that it would pay off.

What we had going for us were our networks and knowledge. Coming from the media industry was invaluable, we knew the language and how the industry worked. We were lucky to launch with some founding clients who backed us, they are still with us today which we are proud of and very thankful for.

What do you look for when you are interviewing candidates? What really stands out?

Attitude, ability (and appetite) to learn and a desire to succeed. 

What’s next for Calibre300?

We recently moved offices to Prahran as we set ourselves up for growth in the Melbourne market. There are also some exciting conversations being had around a launch into Sydney later this year. Above all we want to continue to be proud of our work and the role we play in the media and digital sectors in Australia.

What do you see as some of the exciting trends in the recruitment space for 2017 and beyond?

The emergence of technology and how we as an industry embrace technology. There is a new HR/recruitment tech start-up launching every week so there is plenty of momentum in the space at the moment.

There is a human element to recruitment that machines will never be able to replicate, so the exciting area for us is where the human element interacts with technology and what this looks like. Where to spend our hours and what continued (and new) investments we make in certain areas of technology to set us up for the future.

What do you enjoy doing in your downtime?

Ha! Downtime…. Let me think. Switching off is hard, but I love anytime I spend with family and friends and absolutely anything to do with sport.

If you weren’t working in recruitment what would you be doing?

I’d still like to be running my own business. Most likely in media and/or sport. Or maybe a real-estate agent, auctions would be fun. Maybe a pilot? Carpenter? Actually, golf, something to do with golf.

Business Manager (Melbourne)

Business Manager – Hiring Now

Top Line:

Pivotal role in a leading specialised media agency with a global footprint.

Experience:

Minimum 2+ years in a planning/buying role in a media agency.

Please get in touch for further information.

Contact Us

National Account Director (Melbourne or Sydney)

National Account Director – Hiring Now

Top Line:

National media sales role. Selling across Tier 1&2, boutiques media agencies and direct. Champion the brand across all things digital, print, content, social.

Experience:

Minimum 5 years related knowledge and experience within the Media Industry (strong agency and b2b contacts)

Package:

To suit top performers.

Please get in touch for further information.

Contact Us

Business Development Executive (Melbourne)

Business Development Executive – Hiring Now

Top Line:

By identifying specific target clients (b2b) and categories, you will build deep relationships with senior level stakeholders across our client’s customers business. You will uncover, drive and champion new commercial opportunities as you build these relationships, and work closely with internal departments across strategy, creative and content.

Experience:

  • Minimum 3 years related knowledge and experience within the Media Industry
  • Previous Sales / Business development/ B2B Direct Account management experience

Package:

To suit top performers.

Please get in touch for further information.

Contact Us

Digital Media Manager (Melbourne)

Digital Media Manager- Hiring now.

Top Line:

Newly created role within one of Australia’s leading full service agencies.

Experience:

Minimum 3+ years in within a media agency environment with a focus on Digital.

Package:

Please get in touch for further information.

Digital Director, Client Side (Melbourne)

Digital Director, Client Side – Hiring now.

Top Line:

Newly created role. Lead the entire digital portfolio across website(s), search, social, edm’s, mobile +

Team of 4-5.

Experience:

Minimum 8+ years in a digital environment (client side or agency) developing and implementing digital communication strategies. Must have team leadership experience.

Package:

$150k

Contact Us

INDUSTRY PROFILE; LAUREN ZAMMIT

Lauren Zammit is the General Manager of Wrights PR in Melbourne. Growing up, Lauren dreamt of being a successful architect that would design spaces for people to enjoy, live and work in. She pursued a path to become an architect but soon discovered it was more of a passion rather than a suitable career choice. An insightful overseas adventure led her to decide on studying and working in Communications, which then led her to Public Relations, an industry where she could work with and learn from different people and industries every day. Lauren has now been with Wrights PR for 10 years.

Tell us a bit about your journey and how you have come to lead the Wrights team?

I was keen to kick start my PR career and grow my network, I challenged myself to take on every work experience and internship opportunity possible. Straight after my course, I took on a part-time role as a lecturer and a full-time position as an Account Coordinator at Wrights. Seen as ambitious, positive and dedicated, I continued to grow and learn from everyone in our team. As General Manager for the past four years, I now lead a team of talented, dynamic consultants to create and deliver ingenious campaigns for major brands and events.

What is the focus of your current role? Describe a day in the life of Lauren?

Every day is different in my role at Wrights and this has played a major part in why I have been in the business for 10 years. Experts at corporate and consumer communications, we can be launching a new car model with an exciting lifestyle launch in the morning, presenting a new issues management plan at lunch and developing a strategy to share a leadership change with key stakeholders in the afternoon. Overall, I see my focus every day to ensure that our team is motivated to create and implement clever and strategic communications that build and protect our client’s reputations.

What do you see as some of the exciting trends in the PR landscape in Australia in 2017?

The communications landscape is evolving very quickly and it is exciting to be in and industry where you need to keep your finger on the pulse. One of the most exciting things that the rise of digital and social media presents PR is that we are in a stronger position to monitor conversations and leverage data and analytics to prove that campaigns inform, persuade, influence and motivate people to engage and connect with a brand or company.

Do you think there are any current hurdles in the PR industry?

PR continues to be challenged by measuring success but it is becoming easier to be accountable for demonstrating return on investment with monitoring, data and analytics tools being more readily available and affordable. The lines of responsibility across different agencies continue to be blurred. PR practitioners could all do a better job at owning what we do best: messaging and content creation, development and execution to reach the right people at the right time through the right channels.

What is important to you when building your team and securing the right people for Wrights?

When building a team, it is important to find the right mix, striking the right balance with people’s energy and expertise. We aspire to work with people who are the best or those that want to be the best. Everyone needs to support each other, learning and growing together to be a stronger and more focussed team ready and willing to adapt in the fast-paced world of communications.

Is there a defining/key trait you look for when hiring?

It always comes down to having a positive, can-do attitude and a willingness to invest time and energy into building relationships with the team, our clients and the people who matter to their success. We look for people with a genuine curiosity in the communications landscape and our client’s industries. These qualities provide a strong base for being a successful public relations consultant at Wrights and then we can easily work together to refine professional skills and areas of expertise on the job.

What is the best PR campaign you have seen in the last 12 months?

Hate to be bias, but we were proud of our work with YGAP’s Polished Man Campaign to end violence against children, which has recently been shortlisted for Mumbrella’s Pro-Bono Campaign of the Year. Our integrated communications strategy leveraged ambassadors, research and our strong network of media and influencer relationships to secure impressive coverage and social media content that reached millions of people. The results helped generate $1 million in donations – three times more than the amount raised in the previous year.

Who is someone you admire and why?

Nelson Mandela was not only a unique and inspiring leader, he was also an incredible communicator that lived and breathed authenticity, influence and a humble confidence.

What is your favourite travel destination?

Hitting the road and setting up a tent somewhere near a beach is my all-time favourite way to escape. Also love overseas adventures to discover new places, people and cultures.

What does Lauren do in her down time?

Enjoy cooking delicious feasts and entertaining the people I love for breakfast, lunch or dinner (never dessert – baking is not my forte).

What is your current favourite TV show?

I’m more of a bookworm than a box set fan but I really enjoyed The Newsroom because of the way it addressed challenges of the communications industry and 24-hour news cycle.

If you weren’t working in PR what would you be doing?

Can’t imagine working in another industry that would provide the same exciting experiences every day. But, I always dreamed of working with a company like Lonely Planet as a kid so maybe a travel photographer and blogger that captures unique and adventurous moments.

Any words of advice you would give to up and coming professionals in the PR industry? Or something you wish someone had told you when you were starting your career?

It is PR not ER. No matter how urgent something seems at the time, always keep perspective and prioritise the things that matter. This applies to everything from VIP talent pulling out last minute for a red-carpet event to managing a product recall for a multinational car brand.

PR Group Account Director – Corp Comms/Lifestyle (Melbourne)

PR Group Account Director – Corp Comms/Lifestyle (Melbourne) – Hiring Now

Topline:

Opportunity for a senior operator to join this South Melbourne based agency to lead and manage accounts as well as mentor and develop a team. Management of full end to end client strategy across Property/Auto/Health/Lifestyle. Opportunity to progress to GM role.

Experience:

Minimum 8+ years experience. Must have strong media relationships.

Salary;

Flexible depending on experience.

Contact Us

 

Senior Account Manager (Melbourne)

Senior Account Manager – Hiring now.

Top Line:

Leading Australian media company.

Experience:

Minimum 3+ years in an agency facing media sales role.

Package:

Up to 90k (depending on experience) + Super + Comms

Please get in touch for further information.

Contact Us

Business Development Manager (B2B) (Melbourne)

Business Development Manager – Hiring Now.

Top Line:

Hunt new business across a portfolio of products including Events, Sponsorship and Activations. Leading global entertainment company.

Minimum 3 years of proven B2B sales experience.

Package:

130k OTE

Please get in touch for further information.

Contact Us